Nowadays, you won’t see a company that doesn’t have a website because it’s the easiest way to present their offers, whether it’s products or services. A website is a valuable business resource because prospects can find out more about your company and what you have to offer. However, a website is no good if it can’t attract users. This is where lead generation comes in.
Lead generation attracts and converts users and prospects into someone interested in your company’s product or service. Leads are the first step in the sales process, and they can come from various sources, such as online ads, trade shows, or referrals from current customers. Of course, a website can potentially convert leads since it’s a hub for everything related to your business. However, this is only possible if certain elements are present, such as:
#1 – Lead Magnet
A lead magnet is a piece of content that persuades users to exchange their contact information for something that has value. For example, it could be an ebook, a white paper, or a free trial. You need to offer something relevant to your target audience that they can’t find anywhere else.
#2 – Easy Navigation
Users will take their business elsewhere if a website is hard to navigate. In turn, you lose revenue and prospective clients. For this reason, your website should be easy to navigate so visitors can easily find what they’re looking for. Use clear and concise text, and make sure your menus are easy to understand. You should include a search bar on every page so visitors can quickly find what they’re looking for.
#3 – Proper Use of Colours
Colours are integral for website design because they can help set the tone and feel of your site. You want to use colours that are pleasing to the eye and that complement each other. You also want to avoid using too many colours, which can overwhelm visitors. Stick to a limited colour palette and use different shades to create contrast.
#4 – Consistent Design
A website’s design should never be taken lightly because your site’s overall look and feel can significantly impact whether visitors stay on your site. A consistent design will help create a more professional look that will make visitors feel more comfortable on your site.
For example, if your website has a lot of different fonts, colours, and images, it will look cluttered and unprofessional. On the other hand, a consistent design will use similar fonts, colours, and pictures throughout the site to create a cohesive look.
#5 – Mobile-Friendliness
Nowadays, more and more people are using their smartphones to browse the Internet, so you must have a mobile-friendly website. If your website is not designed for mobile devices, it will be complicated for people to view it on their phones, and they will likely leave your site.
To make your website mobile-friendly, you need to use a responsive design, meaning your website will automatically adjust to fit any screen size. You can learn more about responsive design here.
#6 – A Clear Call to Action
A call to action (CTA) is an integral website element because it tells users and prospects what you want them to do next. It’s a simple but effective way to guide users through your website and encourage them to take action.
Some examples of CTAs include:
- Sign up for our newsletter
- Download our free eBook
- Get a free consultation
#7 – Online Ratings and Testimonies
People are much more likely to trust a business with positive online reviews than one with no reviews. When someone finds your website, they’ll likely check out your online reviews before they decide to do business with you. And if you don’t have any online reviews, they’ll probably find one of your competitors who does have positive reviews.
You can ask your customers for reviews when they’re happy with your services. You can also post a link to your Google Business page on your website and social media channels.
Lead generation is vital for any business because it helps you find new customers while building a credible brand. Because it’s an intricate process, it has to be done correctly. All that matters is that you have a system that works for your business and that you’re constantly improving and adapting your strategy as your business grows.
If you’re looking for a digital marketing agency in Chichester, Impact Digital can help you! We understand the needs of businesses, so we develop marketing solutions to ensure you’re seen by your audience for fair prices. Simply go to our website to request a quote!