As a marketer or business owner, you’ve probably heard the phrase “content is king” thrown around a lot. And while it’s true that high-quality content is essential to the success of your marketing efforts, it’s only one part of the equation.
The design also plays a critical role in how your content is received and whether or not it achieves your desired results.
Think about it this way: if your content is the king, then your design is the castle. And just as a king needs a strong castle to protect him, your content needs a well-designed foundation to support it.
Here are seven web design tips that will help you create a foundation that supports your content marketing efforts.
1. Make Sure Your Website Is Responsive
These days, it’s estimated that over 60% of web traffic comes from mobile devices. That means that if your site isn’t designed to be responsive, you’re likely missing out on a huge chunk of your audience.
What’s more, Google has stated that they now use mobile-first indexing when crawling and indexing sites. That means that if your site isn’t designed for mobile, it could actually be penalised by Google. Ouch.
So what’s the solution? Make sure your site is designed to be responsive so that it looks great and functions well, no matter what device users are viewing it on.
2. Use Clear and Concise Typography
The typography on your website should be easy to read and understand. Avoid using decorative fonts that are difficult to read, and stick to a simple hierarchy that uses different font sizes and weights to distinguish between headlines, subheads, and body copy.
3. Use Imagery to Support Your Content
Images are a great way to break up large blocks of text and add visual interest to your website. But be sure to use relevant images to your content and add value, rather than just using them for the sake of using them.
4. Use Whitespace to Your Advantage
Believe it or not, whitespace can actually be a powerful tool in your web design arsenal.
How so? Whitespace can help to break up your content, making it easier to read and digest. It can also help to highlight essential elements on your page, such as calls to action.
Don’t be afraid to use whitespace in your design. A little can go a long way!
5. Consider Your Colour Scheme
You should carefully consider your colour scheme. Use colours that complement each other and create visual interest. Avoid using too many colours or colours that clash.
6. Make Your Content Easy to Share
Make it easy for your readers to share your content by adding social sharing buttons to your blog or website. This way, they can share your content with just a few clicks.
When you share your content on social media, make sure to use shareable links as well. This way, people who click on your links will be able to share your content with their followers easily.
7. Make It Easy to Subscribe to Your Content
Make it easy for people to subscribe to your content so they can be notified whenever you publish new content. This way, they won’t have to go out of their way to find your latest content – it will come to them automatically.
Web design and content marketing go hand-in-hand. By following the tips above, you can ensure that your website design supports your content marketing efforts and vice versa. By doing so, you can create a cohesive and effective online presence that will help you achieve your business goals.
There are many digital marketing agencies out there, but finding one that’s a good fit for your business can be tricky. If you’re based in Chichester, Impact Digital can help. We understand the needs of businesses, so we develop marketing solutions to ensure your audience sees you. We take great pride in creating beautifully designed websites. Request a quote today!