It has been years since the number of mobile Internet users surpassed that of desktop computer users. Most, if not all, websites now feature responsive web design, allowing them to be seen best on smartphones, tablets, and laptop computers.
The thing is, that is rarely the case. The year is coming to a close, yet more than half of all websites are still not responsive.
It’s a mystery why most webmasters don’t rush at the chance to become responsive when doing so provides several SEO benefits. Here are five ways mobile responsive site design may help your SEO.
1. More Traffic
It’s well known that less than 10% of mobile users turn to desktops to access the Internet. This statistic alone makes creating a mobile responsive web design a must. The amount of traffic that is lost to non-responsive websites is huge.
The more time it takes for a person to find the information they need, the higher the chances of them abandoning your site. A ton of unnecessary clicks, searching, and scrolling can be avoided just by having a mobile-friendly version of your site.
2. Faster Loading Time
Even though most people have a mobile data plan, most people visit your site on their mobile network. This means that they pay per kilobyte, and they will not be amused if your site takes up much of their data.
Google knows this, which is why it considered mobile-friendliness when it came up with its mobile search algorithm. If your site loads slowly on mobile, you can rest assured that it will affect your rankings. Google is able to determine the load time of your website in real-time, regardless of what device and location it’s viewed on.
3. Improve User Experience
Regardless of how pretty your site looks on desktop, it will look even better on a mobile device. Mobile users are more likely to use your site if they find it easily navigable.
A mobile responsive web design allows you to give everyone the same high-quality user experience, regardless of the device they’re using. A responsive site is not just an option, it’s a necessity if you want to keep up with the market.
4. Better Ranking Opportunities
If properly done, mobile responsive web design can help boost your rankings. It’s been recently discovered that Google rewards mobile-friendly sites in their search algorithm.
Of course, there are other factors that contribute to your search engine rankings. But, if your site is easy to navigate on mobile, it will surely help you rank better.
5. Lower Bounce Rate
If you want to keep your visitors on your site for a longer period, you’re going to want to have a mobile-friendly web design. A mobile responsive web design makes it easier for your readers to stay on your site.
The longer a visitor stays on your site, the more traffic you will receive from their referrals. It is also easier to sell products or services when your visitors are engaged.
Mobile responsive web design can also prompt your visitors to share your page on social media. Finally, there’s the SEO benefit, which is that it’s easier to crawl your website with a mobile-friendly one.
Conclusion
It’s the end of the year, and it’s time to settle the score with your web design. If you haven’t already, you’ve got to switch to a mobile responsive web design. It’s more than just a trend, it’s a requirement. Google’s mobile search algorithm has made it necessary for webmasters to create a mobile-friendly version of their site. If you haven’t, take a couple of days to fix it, or you’ll risk losing a ton of traffic, sales, and put your rankings in jeopardy.
Impact Digital is a digital marketing agency based in Chichester. We provide a wide range of marketing services, from web design to SEO and Digital advertising. Our goal is to generate success for your business. Reach out to our team for a quick quote today!