Nowadays, you won’t find a company that doesn’t have a website. After all, a website allows a company to market their products or services better since many people use gadgets to browse the Internet. However, a website alone isn’t enough because it has to create a good browsing experience for the user. This is where responsive web design comes in.
Responsive web design is an approach to web design that makes web pages render well on various devices and window or screen sizes. This means a website will look good on any device, whether a desktop computer, a mobile phone, or a tablet. While the benefits are apparent, many companies still take this for granted because they think it’s too expensive or unnecessary. This is never the case because you can reap several benefits through responsive web design, such as:
#1 – Improves User Experience
User experience is the primary factor determining whether a user will return to your website. If the user has a bad experience, they won’t return and will go to your competitor’s website.
Responsive web design improves user experience by ensuring the website is accessible and easy to use on any device. The website will be responsive to the user’s screen size, making it easy to navigate. The website will also be easy to read and understand.
#2 – Flexibility
Responsive web design is flexible and can be used on any device. The website will automatically adjust to the screen size of the device. This means that the website will look great on any device, whether it’s a desktop computer, a laptop, a tablet, or a smartphone.
For example, if a website is designed for a desktop computer, it will still be accessible on a laptop or a tablet. However, the website will not be as easy to use on a smartphone. This is because the website will not be able to adjust to the smaller screen size.
#3 – Faster Loading Time
Loading time is crucial for any website. If it loads too slow, users will get frustrated and leave. A responsive web design will ensure a website loads faster on all devices.
For example, if a website is designed for a desktop, it will take longer to load on a mobile device. However, if the website is designed responsively, it will load faster on all devices.
#4 – Better Visibility in Search Engines
Search engines, such as Google, prefer mobile-friendly websites. Google’s algorithms are designed to give a higher ranking to responsive websites. This is because responsive websites provide a better user experience. Of course, search engines want to provide the best possible experience to their users.
#5 – Increases Sales
If your website is not mobile-friendly, you could be losing out on sales. Studies have shown that people are more likely to buy from a mobile-friendly website. Mobile-friendly websites are easier to navigate, making it easier for customers to purchase products and services.
#6 – Prevents Duplicate Content Issues
Duplicate content is problematic for any website because Google penalises websites with duplicate content. If you have a responsive website, you can avoid duplicate content issues because the same content will be served to all devices. This will help you avoid any penalties from Google.
#7 – Reduced Maintenance Costs
A website’s maintenance costs can be pretty high. You need to pay someone to create and manage your website, and you also need to pay for hosting. If you have a responsive website, you only need to pay for one website. This means that your maintenance costs will be much lower.
For example, if your website costs $100 per month to maintain, including hosting and management, it costs more since you may need to have a separate mobile website. By having a responsive web design, you can spend half of that price on website maintenance.
Responsive web design is necessary for today’s websites, and it’s not going away anytime soon. To stay ahead of the competition, you need to have a responsive website so that it’s accessible from all devices. When you do, your business will thrive and reel in more customers.
Impact Digital provides top-quality services for web design in Chichester. Our digital marketing professionals develop solutions to ensure your business is seen by your target audience, all for affordable prices. Simply go to our website to request a quote!