When it comes to website key performance metrics, there are a few things you absolutely must monitor. By tracking these metrics, you can ensure that your website runs smoothly and provides the best possible experience for your visitors.
Here are the top things to watch closely in preparing your website monitoring:
1. Website Speed
Website speed is essential for several reasons. It affects the user experience. If a website goes too long to load, users will likely become frustrated and may even go elsewhere.
Also, website speed is a major search ranking factor. Google and other search engines favor websites that load quickly, so a slow website will likely lose out on valuable traffic.
Most importantly, if a website takes too long to load, potential customers will likely give up and go elsewhere.
2. Number of Visitors
Any website owner knows that traffic is essential for success. To ensure that your site is getting the traffic it needs, keep a close eye on your website’s key performance metrics.
One of the most important KPIs is the number of visitors. This metric can give you a good idea of how well your site performs in terms of reach and exposure. There are some ways to increase the number of visitors to your site, including optimising your site for search engines, running effective marketing campaigns, and creating compelling content.
3. Bounce Rate
Your bounce rate monitors how many visitors leave your site after viewing only one page. A high bounce rate generally indicates a problem with your sites, such as poor content, a confusing design, or slow loading times.
4. Conversion Rate
Conversion rate is the rate of visitors who take the desired action on your website, such as carrying out a purchase or signing up for a newsletter. You want this number to be as high as possible, so it’s important to monitor your website’s conversion rate regularly.
5. Error Rate
An error rate is simply the percentage of visitors to your site who experience an error of some kind. This could be a 404 error, a timeout, or any other issue. You want this number to be as low as possible. A high error rate indicates something is wrong with your site and needs to be fixed.
Keeping an eye on your website’s error rate is crucial for success. By making sure that this number is low, you can ensure that your visitors have a positive experience on your site and are more likely to return in the future.
6. Average Session Duration
It is a measure of how long, on average, a user spends on your website during a given session. A high average session duration means that users are engaged with your website and find it valuable.
Conversely, a low average session duration indicates that users quickly lose interest in your site. For this reason, it is vital to constantly monitor the average session duration and make changes to your site accordingly. Doing so can ensure that users remain engaged with your website and continue to find it valuable.
Out of all the website key performance metrics available, pageviews are one of the most essential to monitor. This metric measures they have viewed the number of times a page on your site, giving you a sense of how many people are engaging with your content.
In addition to providing insights into content popularity, pageviews can also help you identify potential technical issues, such as pages loading slowly or not appearing correctly.
By monitoring pageviews regularly with assistance from a digital agency, you can ensure that your website is performing optimally and that your visitors have a positive experience.
To improve website key performance metrics, it is essential to understand what they are and how they are calculated. By tracking these essential metrics with help of a digital agency, you can start to see which areas of your website need improvement and make changes that will increase engagement (and hopefully sales) from your online audience.
If you want to know how your website is performing, what changes you can make to improve it, or simply need an outsider’s perspective on your site’s design and layout, reach out to us. Impact Digital, a digital agency in West Sussex, will be more than happy to help. Contact us today for more details.