Designing a website is not only about more than just making a space online look aesthetically pleasing. Instead, it also means ensuring that the space abides by the optimisation’s standard practices to make it rank on search engines.
However, for businesses using a website for the first time, it can be easy to forget many things other than a pretty facade. Therefore, it is vital to remember a few tips before building a website. But which items should create a high-ranking website online?
1. Mobile Responsiveness
Mobile responsiveness is critical when designing a website. As more people use their smartphones to access the internet, businesses must ensure that their website is optimised for mobile devices. Therefore, websites should adjust to any device where people can access them.
When designing a website for mobile, it’s essential to consider how users interact with the site. For example, buttons should be large enough to be easily tapped, and text should be legible on small screens. Additionally, navigation should be straightforward to help users find what they want.
2. Increase Website Speed
Website speed is an essential factor for user experience. Users may become frustrated and abandon the site if a website takes too long to load. Therefore, it’s necessary to make sure your website is loading quickly. Increase speeds by enabling website caching.
3. Integrate a Sitemap
Creating a sitemap and submitting it to search engines can significantly improve your website’s SEO. A sitemap is an XML file that provides a list of all the pages on a website. It helps search engine crawlers to discover and index your web pages more efficiently.
Creating a sitemap is integral to optimising your website for search engine crawlers. It ensures that all your content is indexed and can be found by users, and it can also help search engines crawl your website more efficiently.
4. Ensure Readability
Readability is essential for any website, as it helps to ensure that users can easily read and understand the content. Poorly written content can be challenging to understand, and this can lead to users leaving your website quickly.
Use headings and subheadings, break long text into shorter paragraphs, and use simple language to improve readability. Additionally, you should use relevant keywords to make it easier for search engine crawlers to index your content.
5. Consider Image File Names
Image file names are often overlooked, but they are essential for SEO. The file name of an image should accurately reflect the image’s content, as this helps search engine crawlers better understand what the image is about.
Using keywords in image file names can also help improve your website’s ranking in SERPs. For example, if you have an image of a dog, you should use a file name such as “dog.jpg” or “dog-running.jpg” instead of something generic like “image1.jpg”.
Starting a website should not be easy, even for starters. By following the best practices online, many websites should rank high and reap the benefits of landing at the top spot of the search results. As a result, the business should get more attention, increase its site visits, and get more out of its generated audience.
Impact Digital is a marketing agency based in Chichester, focusing on website design—keeping a responsive design active at all times. However, we also assist in online advertising, SEO, graphic design, and branding. As a result, a combined ten years of experience set us apart from competitor companies. Learn more about our process by scheduling an appointment on our website today.