Businesses make many common mistakes when creating their web design, which can often be avoided by working with a professional digital marketing agency. Here are some of the most common mistakes to avoid:
1. Not Optimising for Mobile
In today’s world, optimising your website for mobile devices is essential. With over 60% of web traffic coming from mobile devices, it’s clear that people are using their phones and tablets to surf the web. If your website isn’t optimised for mobile, it will provide a subpar user experience and likely result in a high bounce rate.
2. Having a cluttered Design
A cluttered and busy design can overwhelm users and make it difficult to find the information they’re looking for. When designing your website, use whitespace to create a clean and uncluttered look.
3. Using Low-Quality Images
Using low-quality images can give your website a cheap and unprofessional look. Be sure to use high-quality images that are relevant to your content.
4. Having a Slow Website
A slow website can be frustrating for users and cause them to leave your site before they’ve had a chance to explore it. You can optimise your website for speed by using a fast web host and compressing your images.
5. Not Being Accessible
It’s important to ensure your website is accessible to as many people as possible. Include Alt text for images and transcripts for videos to ensure that everyone can enjoy your site.
6. Not Testing Your Website
Before launching your website, it must be tested to ensure everything is working properly. Be sure to test all your links, forms, and other features to avoid issues when your site goes live.
7. Not Incorporating calls-to-action
Your website should have clear calls-to-action (CTAs) that tell visitors what you want them to do. Whether signing up for your newsletter or making a purchase, make sure your CTAs are visible and easy to follow.
8. Not Measuring Results
Once your website is live, tracking and measuring your results is important. This will help you determine what’s working and what isn’t and allow you to make necessary changes to improve your results.
Consider Contacting a Digital Marketing Agency
Designing a website is no easy task. Creating a site that looks good and is easy to use takes a lot of time, effort, and patience. If you don’t have the time or the skills to design a website, you should consider hiring a digital marketing agency to help you out.
A digital marketing agency can help you with all aspects of web design, from choosing the right colours and fonts to creating an easy-to-use navigation system. They can also help you create compelling content to drive your site traffic.
If you’re unsure where to start, a digital marketing agency can help you create and execute a plan. They can also provide you with the tools and resources you need to make your site a success.
By avoiding these common mistakes, you can create a more effective website to help you achieve your business goals. Working with a professional digital marketing agency can also be beneficial, as they can provide expert guidance and assistance throughout the web design process.
Are you looking for a digital marketing agency in Chichester? Look no further than Impact Digital. We provide stunning websites and marketing for small to medium-sized businesses. Contact us today if you’re ready to take your website to the next level.